São Paulo is a gigantic city! Over 11 million people live in the metropolitan area and, like any big city, there are several problems such as transportation, violence, poverty, etc. But at the same time, it's a super welcoming city, with great people and thousands of amazing places to visit. I might be biased because I was born here and, although I've lived in many other places, I love SP.
![view from the city of são paulo](https://static.wixstatic.com/media/2d3102_d60d0447e7544672879a9b9317fac1d8~mv2.jpg/v1/fill/w_980,h_512,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/2d3102_d60d0447e7544672879a9b9317fac1d8~mv2.jpg)
In Brazil, we often say that São Paulo never sleeps. If you want to eat a hamburger at 4 AM after a party, you can be sure you'll find one and it will be one of the best of your life! Besides, São Paulo is recognized as one of the best places to eat in the world. There are many international restaurants, fusion, etc., but what I like most in São Paulo are the ethnic food restaurants. Since there was immigration from all over the world, you can find great Italian, Chinese, Japanese, Korean, Vietnamese restaurants, etc.
Well, regardless if you're passing through for work or if you're going to stop here for a few days, I'm sure you won't regret it!
Where to stay?
As I mentioned before, São Paulo is huge, so it’s important to think about what you want to do in the city before deciding where to stay. Regardless of anything, having a metro station near your hotel or Airbnb is essential for getting around the city.
A few neighborhoods that come to mind are:
Jardins: A very central neighborhood, next to Avenida Paulista (the most famous in Brazil) and has great restaurants. Ibirapuera Park is also very close, which is great for those who like to run like me.
Bela Vista: Super central and also next to Avenida Paulista. I would say the location is as good as Jardins, but it's definitely cheaper. I have a special affection for Bela Vista, because I lived here for over 10 years.
Vila Madalena: São Paulo's most bohemian neighborhood. The bars here never close and are busy every day of the week. Personally, I find Vila Madalena a bit chaotic, but for those seeking a party, this is definitely the place.
Pinheiros: For me, it's the coolest neighborhood in São Paulo. Although it's super residential, it has many restaurants, bars, and nightlife. Here, the price of accommodation will be a bit more expensive, but for me, I think it's worth it for the atmosphere.
Moema: It's a very residential and family-oriented neighborhood. It's close to Congonhas Airport and Ibirapuera Park. It also has many restaurants and shopping malls. In my opinion, Moema is a bit boring, but some people like it.
How safe is it?
São Paulo is safer than many people think. I lived there for two decades and never had any problems. However, like any big city, it's important to be cautious. Simple precautions like avoiding displaying valuables in public and being aware of your surroundings can help ensure a safe and enjoyable trip.
My "safeness rating" for São Paulo would be 8 out of 10.
How to move around?
Getting around São Paulo is a breeze! The city has an excellent public transportation system, including subways, trains, and buses, all of which are very affordable. A typical ride will only set you back about a dollar. There is a card you can buy called "Bilhete Único", which is accepted in all public transportations, but cash is also fine if you are spending just a couple of days in the city.
If you prefer a more personalized experience, Uber is also readily available and very reasonably priced. A short trip won't break the bank.
Where to eat?
I'm a total foodie! And if you love food too, São Paulo will blow your mind. Like I said, you can find anything here, but I'm gonna give you my top 5 spots that I never get tired of. You probably won't see these places on any other 'best restaurants' list!
Kintaro: it was my first izakaya and definitely the best! Besides the delicious Japanese food (no sushi!) and cold beer, what I love most about Kintaro is the atmosphere. It's a super cozy place, fits only 15 people, and Wagner, the owner, is amazing! He serves you over the counter well and is never tired for a good chat. The only rule is that the bar closes at 10 pm sharp, so don't bother asking to stay longer! Must try: eggplant with miso. Avr. Spend: $30 with some beers.
Hobby Hambúrguer: this is my favorite place to get a real burger in São Paulo. It's been around since 1969 and has this nostalgic vibe, with waiters who have worked there for over 20 years and recipes that definitely haven't changed since day one. You have to admit, that's pretty rare. Must try: the x-salada with fries and tartar sauce. Avg. spend: $10 with a coke.
Kubo Zushi: São Paulo is full of Japanese restaurants, but this one has everything I love: great sushi, no fuss, and good prices. The best thing is to sit at the counter and ask for whatever's freshest. Serginho and Panda, the sushi chefs, will know what to recommend. My tip is to grab a cold beer (Cerpa, if you can find it) and ask, 'What's good today?' Must try: unagi sushi and tamago sushi. Avr. spend: $40 with beer.
Casa Garabed: this is my favorite Arab food place in São Paulo! It's in a garage in a neighborhood on the north side of the city (about 40 minutes from downtown), but trust me, it's worth the trip! All the esfihas are handmade and baked in a wood-fired oven that, according to legend, has never been turned off. And the restaurant opened in 1951... so if you do the math, that's over 70 years with the fire going! I don't know if I believe that part, but the food is amazing. Must try: esfiha with bastrma (Armenian beef) and Ayran (yogurt drink). Average spend: $25 with beer.
Bar do Luiz Fernandes: this place is one of a kind and full of history (opened in 1970)! I love cold beer and snacks, and this place is a paradise for both. If you go to this bar and your beer is not freezing, let me know and I'll give you your money back! The location isn't the best if you're downtown, but the 40-minute drive to the North Zone is worth it. The thing here is to order your first beer, take the first sip, and get up to choose the "acepípes" (snacks) which are cold cuts, olives, and cheeses prepared at the moment and brought to your table. Plus, they have a huge menu with lots of dishes and snacks. Must try: meatball. Average spend: $30 with beer.
I hope you like the tips! :)
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