Choosing the right place to stay can make or break a trip. In a huge city like São Paulo, this is even more important. With that in mind, I've put together a list of the 5 neighborhoods I think will make your experience in São Paulo unforgettable.
Pinheiros: the coolest neighborhood
Pinheiros is the best of both worlds in São Paulo. You'll find great restaurants, cool bars, vibrant nightlife, and a safe environment. Located in the western part of the city, it's well-connected by metro and bus lines, making it easy to get around. Plus, it's conveniently situated between two of the city's most popular parks: Ibirapuera and Vila Lobos.
Since the neighborhood is quite large, I recommend staying near Fradique Coutinho metro station. From there, you'll be close to the bohemian Vila Madalena, a few stops away from Paulista Avenue, and near Faria Lima, São Paulo's financial district.
Jardins: the fanciest one
Jardins is one of the most famous and historic neighborhoods in the city. Avenida Paulista, where the coffee barons built their grand mansions in the 19th century, were located here. Some of them still exists (check Casa das Rosas) Today, it's home to skyscrapers and corporate headquarters.
The neighborhood offers a mix of upscale apartments, restaurants, and shopping centers. Its location is ideal for those who want to be close to everything, with excellent public transportation. You'll also be less than a kilometer from Brazil's most famous avenue, Paulista Avenue. If you're into art, I recommend visiting the MASP (São Paulo Art Museum), Japan House, and the Moreira Salles Institute. On Sundays, the avenue is closed to cars and filled with street performers, making for a great day out.
Bela Vista: my beloved one
This is my beloved neighborhood because I've lived here for over 20 years and love the combination of location, safety, and affordability. Bela Vista is on the other side of Paulista Avenue, as we locals say. So, you're just as well-located as Jardins, but at a much better price. The neighborhood is on one of the highest points in the city, so look for accommodations near Consolação, Trianon-Masp, or Brigadeiro stations to avoid tiring walks to the metro.
I recommend enjoying Paulista Avenue on Sundays and checking out Rua Augusta. If you're looking for nightlife, you'll love it! Rua Augusta is one of the city's oldest hotspots and, while it was once known for its brothels, it's now full of restaurants, bars, and clubs. But it's definitely a younger vibe, so be warned!
Vila Madalena: the most bohemian
Known affectionately as "Vila" by locals, Vila Madalena is undoubtedly São Paulo's most bohemian neighborhood. Bars abound, playing a little bit of everything, but mostly live Brazilian music. Perfect for those wanting to immerse themselves in the country's rich musical culture. Beyond that, you'll also find art galleries, museums, and charming squares.
The streets of Vila Madalena are quite hilly, as the neighborhood is built on uneven terrain, so be warned of that before booking anything. While there's a nearby metro station, buses are the most convenient way to get around.
I highly recommend spending an afternoon at the Praça do Pôr do Sol (Sunset Square). It offers stunning views of the city and is a popular spot to watch the sunset. Starting around 4:30 PM, you'll find vendors selling beer, soda, and water. I think it is a great way to spend a warm afternoon in SP.
Moema: good location...
One of São Paulo's most traditional neighborhoods, Moema is located at the beginning of the South Zone in a very privileged location. Besides being very close to Congonhas Airport, which is Brazil's main domestic airport, Moema is just a few blocks from Ibirapuera Park, undoubtedly the best park in São Paulo. If you are into running try going during the morning in any weekday to see the park packed with local runners. It is definitely a great way to push yourself.
Although it is a little further from Avenida Paulista and downtown, Moema can be a good alternative for those who have São Paulo as their first destination in Brazil. That is probably because your next flight will depart from Congonhas and you certainly won't want to get caught in a lot of traffic to get there.
I hope this post helps you get around São Paulo better and that you have a great time here.
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